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Real Estate Marketing

Real Estate PPC in Dubai

A launch shouldn't hinge on which portal you overspent on this month. Real estate PPC in Dubai structures Google and Meta around your launch calendar and measures every dirham on cost per qualified lead — the enquiries your sales team can actually close.

Get my real estate PPC plan

A channel-and-budget plan mapped to your launch, and a cost-per-qualified-lead target.

What's Included

What Google Ads for real estate in Dubai & paid social cover

Full-funnel real estate PPC Dubai across every channel a buyer touches:

Google Search & Performance Max for high-intent property queries
Meta ads for real estate — lead and listing campaigns with tight audience control
Property portal ads (Property Finder, Bayut, Dubizzle) integrated with paid
YouTube & TikTok for launch awareness
Conversion-built landing pages and full tracking so leads are attributed, not guessed
Budget pacing tied to the launch calendar — spend peaks when the project needs it

For Developers & Brokerages

PPC for real estate developers & brokerages

For companies, paid media is a launch weapon, not a monthly drip:

Off-plan launch ads structured around actual launch dates
Investor lead-gen with qualification on the form, not just reach
Multi-project and multi-agent account structures
Reporting on cost per qualified lead and AED pipeline — not impressions

For Agents

PPC for real estate agents

For an individual agent, PPC has to be efficient on a small budget:

Listing and community campaigns that pull buyers actively searching
Retargeting so browsers come back, and click-to-WhatsApp for instant replies
Tight cost control — every lead measured against what you can close

Case Studies

Case studies

AED 35M+ in lead-attributed revenue

Across five years of Google and Meta performance for Dubai real estate, campaigns generated AED 35M+ in lead-attributed revenue — measured on pipeline, not impressions, across 8+ ad accounts.

MSN Developments — off-plan launch performance

Paid media structured around off-plan launch calendars and wired to the investor pipeline, including a launch feature reporting AED 210M in 60 days.

Portal-integrated lead-gen

Google and Meta run alongside Property Finder, Bayut and Dubizzle so paid and portal demand are captured together, not in silos.

Experience

Why a Dubai real estate PPC agency that has sold property

Sharoon Irfan Khan — performance marketer for Dubai real estate, Head of Marketing at MSN Developments. AED 35M+ in lead-attributed revenue across Google, Meta and the UAE property portals, 8+ ad accounts managed.

Certified in Google Ads and Meta advertising — buying media for Dubai launches daily, not in theory.

FAQ

Questions, answered.

Enough to own the launch window at a target cost per qualified lead — real estate PPC in Dubai paces budget to the calendar rather than a flat monthly figure, so spend concentrates when demand is highest.

It varies by community, price band and channel; we set a target against what your sales team closes and optimise weekly toward it — not raw form fills.

Both: Google captures active-search intent, Meta ads for real estate builds demand and retargets. Most launches need a measured mix plus the portals.

Planning a launch or scaling agent leads? Book a call for a real estate PPC Dubai plan built around your pipeline.

Book a free call and we will come back with a clear, no-obligation plan.