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Answer Engine Optimization

Answer Engine Optimization (AEO): What It Is, How It Works & How to Get Started

Answer Engine Optimization (AEO) is the practice of making content easier for AI-powered search systems to discover, understand and cite. Here's what it is, how it works, and how to get started.

26 Aug 2026 · 43 min read

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Briefing an Agency

Guides

A Founder's Guide to Briefing a Digital Marketing Agency

The brief that gets you a better proposal is shorter than you think, and asks for fewer promises.

19 Feb 2026 · 7 min read

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Audit Your Funnel

Guides

How to Audit Your Marketing Funnel in One Afternoon

You don't need a consultant to find the leak. You need forty-five minutes and the right four questions.

6 Jan 2026 · 6 min read

Have a project this raises questions about?

Fifteen minutes on where your marketing can win more revenue, and how Shario would unlock it.

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